The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement
Abstract
Doi: 10.28991/HIJ-2024-05-01-06
Full Text: PDF
Keywords
References
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759. doi:10.1287/mksc.1050.0153.
Shocker, A. D., & Aaker, D. A. (1993). Managing Brand Equity. Journal of Marketing Research: Simon and Schuster, 30(2), 256-258. doi:10.2307/3172832.
Dorfleitner, G., Rößle, F., & Lesser, K. (2019). The financial performance of the most valuable brands: A global empirical investigation. Heliyon, 5(4), e01433. doi:10.1016/j.heliyon.2019.e01433.
Interbrand (2023). Best Global Brands 2023 - How Iconic Brands Lead Across Arenas. Interbrand, New York, United States. Available online: https://interbrand.com/best-brands/
Bharadwaj, S. G., Tuli, K. R., & Bonfrer, A. (2011). The impact of brand quality on shareholder wealth. Journal of Marketing, 75(5), 88–104. doi:10.1509/jmkg.75.5.88.
Ramasamy, B., & Yeung, M. (2009). Chinese consumers’ perception of corporate social responsibility (CSR). Journal of Business Ethics, 88(SUPPL. 1), 119–132. doi:10.1007/s10551-008-9825-x.
Fischer, M., & Himme, A. (2017). The financial brand value chain: How brand investments contribute to the financial health of firms. International Journal of Research in Marketing, 34(1), 137–153. doi:10.1016/j.ijresmar.2016.05.004.
Salinas, G. (2016). Brand Valuation: Principles, Applications and Latest Developments. The Routledge Companion to Contemporary Brand Management, 48-67.
Sucala, I. V., & Sava, A. (2015). The attitude of Romanian industrial companies towards the market during the transition. Acta Polytechnica Hungarica, 12(5), 81–99. doi:10.12700/APH.12.5.2015.5.5.
Hsu, F. J., Wang, T. Y., & Chen, M. Y. (2013). The impact of brand value on financial performance. Advances in Management and Applied Economics, 3(6), 129-141.
Kumar, R., Sujit, K. S., Waheed, K. A., & Fernandez, M. (2021). Are Brand Value and Firm Value Related? An Empirical Examination. Global Business Review, 1-12. doi:10.1177/0972150921995479.
Thottoli, M. M., & Al Harthi, F. N. (2022). Corporate branding and firm performance: a study among Oman hotel industry. Arab Gulf Journal of Scientific Research, 40(3), 214–234. doi:10.1108/AGJSR-04-2022-0035.
Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998). Market-based assets and shareholder value: A framework for analysis. Journal of Marketing, 62(1), 2–18. doi:10.2307/1251799.
Gupta, S., Gallear, D., Rudd, J., & Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research, 112, 210–222. doi:10.1016/j.jbusres.2020.02.033.
Wilson, R. (1997). The Corporate Brand. Journal of Brand Management 5(1), 70–71. doi:10.1057/bm.1997.32.
Slater, S. F., & Narver, J. C. (1994). Market orientation, customer value, and superior performance. Business Horizons, 37(2), 22–28. doi:10.1016/0007-6813(94)90029-9.
Stahl, F., Heitmann, M., Lehmann, D. R., & Neslin, S. A. (2012). The impact of brand equity on customer acquisition, retention, and profit margin. Journal of Marketing, 76(4), 44–63. doi:10.1509/jm.10.0522.
Esch, F. R., Langner, T. L., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product and Brand Management, 15(2), 98–105. doi:10.1108/10610420610658938.
Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768–2776. doi:10.1016/j.jbusres.2012.09.007.
Chang, Y., Wang, X., & Arnett, D. B. (2018). Enhancing firm performance: The role of brand orientation in business-to-business marketing. Industrial Marketing Management, 72, 17–25. doi:10.1016/j.indmarman.2018.01.031.
Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341. doi:10.1086/208520.
Mittal, B., & Lee, M. S. (1989). A causal model of consumer involvement. Journal of Economic Psychology, 10(3), 363–389. doi:10.1016/0167-4870(89)90030-5.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. doi:10.1509/jmkg.65.2.81.18255.
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310–320. doi:10.1509/jmkr.40.3.310.19238.
Laurent, G., & Kapferer, J.-N. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 22(1), 41–53. doi:10.1177/002224378502200104.
Wang, S., Lin, Y., & Zhu, G. (2023). Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry. Electronic Commerce Research and Applications, 57, 101231. doi:10.1016/j.elerap.2022.101231.
Box, G. E. P., & Cox, D. R. (1964). An Analysis of Transformations. Journal of the Royal Statistical Society: Series B (Methodological), 26(2), 211–243. doi:10.1111/j.2517-6161.1964.tb00553.x.
Sakia, R. M. (1992). The Box-Cox Transformation Technique: A Review. The Statistician, 41(2), 169. doi:10.2307/2348250.
Hair, J., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate Data Analysis. Pearson Education International, New Jersey, United States.
Kline, R. B. (2023). Principles and Practice of Structural Equation Modeling. Guilford publications, New York, United States.
Dielman, T. E. (1991). Applied Regression Analysis for Business and Economics. International Biometric Society: Biometrics, 47(2), 791-792. doi:10.2307/2532185.
Dana, J., & Dawes, R. M. (2004). The superiority of simple alternatives to regression for social science predictions. Journal of Educational and Behavioral Statistics, 29(3), 317–331. doi:10.3102/10769986029003317.
Todua, N., Babilua, P., & Dochviri, T. (2013). On the multiple linear regression in marketing research. Bulletin of the Georgian National Academy of Sciences, 7(3), 135–139.
Gaskin, J., & Lim., J. (2017). Multiple Analysis. AMOS Plugin. Gaskination’s StatWiki. Available online: http://statwiki.kolobkreations.com/index.php?title=Main_Page (accessed on November 2023).
Aaker, D. A. (1992). The Value of Brand Equity. Journal of Business Strategy, 13(4), 27–32. doi:10.1108/eb039503.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. doi:10.1177/014920639101700108.
DOI: 10.28991/HIJ-2024-05-01-06
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Wilert Puriwat, Suchart Tripopsakul