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Digital Literacy for Business Performance: A Study of Entrepreneurs

Rattawit Angkhasakulkiat, Wilert Puriwat, Danupol Hoonsopon

Abstract


This study investigates the relationship between digital literacy levels among entrepreneurs and their impact on business performance. Specifically, it examines how entrepreneurs' digital skills significantly influence financial and marketing efficiency. The study evaluates the effects of digital literacy on business performance within the theoretical frameworks of the Digital Economy (DE), Digital Orientation (DO), Dynamic Capabilities (DC), and Adaptive Capability (AC). Using a quantitative approach and structural equation modeling (SEM), a novel analytical framework was developed on the basis of data collected from 354 members of provincial chambers of commerce across Thailand. The findings reveal that digital literacy positively and significantly impacts both financial and marketing performance, with adaptive capability serving as the most influential indirect factor. These results emphasize the critical importance of fostering digital skills among entrepreneurs to enhance innovation, adaptability, and sustainable growth in a competitive digital economy. This study contributes to the expanding literature on digital transformation by providing actionable insights into the practical applications of digital literacy for entrepreneurial success. Policymakers and business leaders are encouraged to prioritize the development of digital skills as a strategic pillar for achieving growth and competitiveness in the digital era.

 

Doi: 10.28991/HIJ-2025-06-01-018

Full Text: PDF


Keywords


Digital Literacy; Thai Entrepreneurs; Performance; Structural Equation Modeling.

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Full Text: PDF

DOI: 10.28991/HIJ-2025-06-01-018

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