Puriwat, Wilert, Chulalongkorn Business School, Chualongkorn University, 254 Phyathai Road, Pathumwan, Bangkok 10330,, Thailand

• Vol 3, No 4 (2022): December - Research Articles
  Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration
  Abstract  PDF
• Vol 4, No 4 (2023): December - Research Articles
  Relationships between Brand Value and Country's GDP
  Abstract  PDF
• Vol 5, No 1 (2024): March - Research Articles
  The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement
  Abstract  PDF