GUO, Zhaoxia; GUO, Jinhui; CHEN, Shih-Chih. Exploring Key Factors Influencing Sports Enthusiasts’ Purchase of Sponsored Brands. HighTech and Innovation Journal, [S. l.], v. 5, n. 4, p. 960–976, 2024. DOI: 10.28991/HIJ-2024-05-04-07. Disponível em: https://hightechjournal.org/index.php/HIJ/article/view/938. Acesso em: 22 jun. 2025.